Too Late Watch Is Waterproof

The Too Late Watch has gone waterproof when it was released a couple of months ago in September, and sales have been phenomenal to say the least. In Italy anyways, over 10,000 watches were sold in the first 10 days, and in its first year of distribution it moved 500,000 units. This simplistic timepiece comes with nothing but a monochrome digital readout and lacks an alarm, but it must be the sheer variety of colors that have gotten the attention of so many people (as well as causing them to part with their money). In fact, some urbanites in Italy have been seen wearing up to three of these together. Interesting to see this fad making its rounds – how long do you think it will last?