Pixelar E-book Reader

Anyone from the UK is able to verify the existence of the Pixelar e-book reader? Apparently, it is already out in England for 220 pounds a pop, and after all, Pixelar is more famous for their range of digital picture frames and baby monitors. Makes us wonder whether it is any good or not, but surprisingly enough, the Pixelar e-book reader supports a pretty wide range of formats including PDF, MOBI, DOC, WOLF, MP3, HTML, TXT, CHM, FB2, Djvu, PNG, TIF, GIF, BMP, JPG, PPT, EPUB, LIT and PRC.