[Mobile World Congress] Today Adobe is launching its new over-the-air mobile runtime, Flash Lite 3.1 Distributable Player (beta). The strategy behind this announcement is to enable developers to create and distribute applications for the phones and provide a better on-device experience, similar to the user experience provided on the desktop with Air-based applications. Windows Mobile and Nokia S60 are the first supported OS and Flash Lite 3.1 is automatically installed and updated while the apps are downloaded.
New revenue streams are vital for internet based companies and products, and Adobe is providing an additional delivery system and a new monetization solution for content creators using flash based mobile applications. Developers will be able to distribute their apps via aggregators’ catalogs like GetJar, Thumbplay and Zed. Brands already using the Distributable Player directly on their websites include Accuweather, Dolce & Gabbana, Digital Chocolate, Disney, Finetune, Gazetta dello Sport, Hachette Filipacchi, Il Sole 24 Ore, Il Corriere della Sera, Nespresso, and Uclick.
Developers can get started developing apps with the free beta available here: http://www.adobe.com/go/distribute/Flash Lite is part of a larger solution that comprise also Mobile Packager, AdobeFlash CS4, Device Central CS4.Countries supported include United States, U.K. Spain, Italy, and India. More countries will be added later. Adobe is also launching the Flash Lite Developer Challenge, a contest to help support the best developers of Flash-based mobile apps www.flashlitedeveloperchallenge.com