Toshiba has stumbled upon what could be an innovative method to promote its notebooks while showcasing digital signage technology which is able to take advantage of real-time data via the Internet by setting up an interactive digital billboard right smack in the middle of Tokyo last weekend. This interactive digital billboard enables YouTube users and pedestrians with cell phones to actually play video games against each other on the digital billboard which is located above the entrance to the Yodobashi Camera superstore in Akihabara,. Each game can host half a dozen players in a 90-second race to see who can paint the most squares on a grid while hunting for Toshiba’s cuddly Pala-Chan mascot. Cell phone players will use the number keys on their phones to control the game’s paintbrushes, while YouTube users will rely on the arrow keys on their keyboards.
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