AdTech Day 1 Photo Gallery

AdTech is happening next door, so we thought that we would check it out. The Moscone center has been turned into a digital marketing temple for this week, but there were some interesting talks and demos. One of them was intelevision (not to be confused with the classic “intellivision” game console). There’s large crowd that browse the web while watching TV, and Intelevision is a website that tries to provide more information (and ads) about what’s currently on TV.

It’s a funky idea and to be honest, we’re a little skeptical, but it was well presented. Personally, when I watch 24 on Monday evenings, I’m not sure that I want to tune in to get additional information on nerve gas or FBI entry room tactics (I wonder what the related ads would be). Check it your for yourself. What do you think?

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