Adventive Launch: Action Advertising

[ad:tech] The current economic turmoil has made the advertising dollar scarce, pushing ad networks to be more creative and focus on campaign with higher ROI. “Highly targeted”, “engagement”, “metrics” are trendy words these days and Adventive tries to address them with its new ad solution that offers highly interactive ads to Internet users. Launched today at ad:tech conference in San Francisco, the company, a subsidiary of Blue Tie, plans to create the “next generation of advertising…with features embedded into a site that enhance the user experience”, according to Kevin Klein, President of Adventive. In the picture, the 3 phases of an interactive skyscraper for the Crush campaign.