We all know that monetization is a challenge for major social networking sites even when they have million of members. One of the few successful revenue generator for online communities is virtual goods trade via micro-transactions, it is particularly developed in Asia where hi5 has a large part of its user base. Hi5 counts now 62 million users globally and recently launched its social gaming platform; integrating micropayments is the logical next move. PlaySpan’s PayByCash and Ultimate Game Card allow hi5 members from 180 countries to buy hi5 Coins. Users will be able to purchase virtual goods or premium content, using 80 different payment methods.
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