Nokia Point & Find Beta Service

Who knew that cell phones could advance to such a level where you can actually point your handset at an object, snap a photo of it and send it to a database in return for further information? Dubbed Point & Find by Nokia, this beta version is now available in the UK and the US, and will be expanded to other services and countries in the process. According to Nokia Point & Find general manager, Philipp Schloter, “With Nokia Point & Find, businesses are able to target engaging experiences and calls-to-action to consumers. We believe that this first Nokia Point & Find-based service for movies will add something special to the cinema experience. Simply by pointing their camera phone at a poster for a new movie, people can watch the trailer, read reviews, and find the closest cinema where it is playing.” Sounds like fun – hopefully the service won’t cost too much.