The current economic downturn is the perfect opportunity for this social banking service to go mobile. I love the design and the smart features that leverage the social networking experience to help people save money. The service promises to make people save money by setting specific goals and help them to get there. Users can share their goals and get support from friends and family inside the SmartyPig network or via a widget on Facebook or MySpace. The mobile site is primarily optimized for the iPhone (I need to save to get one), but users can access it from other devices such as Android, Pre, HTC and BlackBerry.
SmartyPig’s accounts are securely held in West Bank, they get a 3.05% interest rate and customers can get discount on their purchase from top retailers such as Best Buy or Amazon. Other Web 2.0 features allow to track goals in money management site like Mint.com and Wesable. The customer service dialogs with customers via Twitter (of course), a Facebook fan page, the CRM site GetSatisfaction and its blog. Americans are saving again, it is time to monitor this smart company: SmartyPig might be on its way to IPO…
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