Google To Push Services On BlackBerry Devices

Google has a new service for BlackBerry devices, pushing both Gmail and calendar items to native client software on RIM’s devices, further enlarging Google’s presence in the enterprise market. This service will be part of the Premier and Education editions of Google Apps, where end-users will now have no more excuse not to reply to their Gmail messages courtesy of push technology on their BlackBerry, where messages replied from the BlackBerry will look as though it came from the organization’s Google mail account. Google has plans to update the service over time – good for them. Hopefully the end-user experience will continue to increase at all time – it would be interesting to see how Google’s marketability increases after these efforts.