Sony’s recently announced PSP Go looked sleek like any other new device should, but what ticks many people of is the premium one would have to fork out for it compared to the regular PSP-3000. After all, the expensive UMD drive is already removed to be replaced by much cheaper flash memory, and SCEE’s Andrew House had the gall to say, “Those aren’t the factors. When you introduce a new piece of hardware you have the opportunity to say there is a certain premium that is associated with it, and we took that into account.” when asked about whether manufacturing costs were passed down to the consumer, hence the markup in price. Basically, Sony has priced the PSP Go higher simply because they can.
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