Dell Snafu: 140000 Monitors Sold for $15 Instead of $148

Dell has apparently done a costly snafu in Taiwan: a promotional deal went online with the wrong price of $15 for a monitor. In about eight hours, 26000 customers ordered 140000 monitors. The Taiwanese regulators are now saying that Dell has to fulfill the order, which is standard procedure I guess. The original price was intended to be around $150.

After Dell changed the pricing, 471 complaints have been filed and Dell will effectively have to use the $15 price for clients who have ordered a single monitor. For the others, Dell will have to apply a deep discount.