Motorola’s new chief marketing coming from Samsung USA

We usually don’t care much about the politics inside and between companies: we would rather spend time playing with the product they make. In this case, it’s interesting to look at what Motorola is doing: currently, they make mostly uninteresting phones. So, what would be the logical step to fix this? Hire a new marketing chief of course!

We don’t think that this is an communication issue (except for that ad on the rigth), although that too could be much improved at Motorola. The choice of hiring Samsung’s marketing chief is interesting: Samsung is doing very well, but many would agree that despite their often expensive marketing budgets, Samsung is propelled mainly by their technical excellence and crafty designs, and not by their marketing efforts. In fact, in terms of sheer branding, Samsung usually has horrible product names (SGH-xxxx anyone?) and a market segmentation strategy inspired from cluster bombing.