Novices in the kitchen will probably find this useful, while seasoned veterans laugh at those who need it. The SmartMeasure Cup concept is a simple but brilliant idea to get whatever measure required right, featuring an angled display at the handle that allows you to check out the unit markings of the cup. A backlit LCD display comes in handy at night, showing off precise measurements while doing away with the need for guesswork and eyestrain. It will be easy to pick up on how the SmartMeasure Cup works thanks to intuitive controls. Forget about having a conversion table handy in the kitchen – it is capable of performing that on its own for added convenience. This great idea will move from concept to reality when it arrives at store shelves later this Fall for a yet undisclosed price.