Google’s News service is viewed as a parasite by some quarters, as it draws content from all over the place in one location, allowing people easy access to such information. Never one to rest on their laurels, Google Inc. is currently looking at a new format which supposedly makes reading online stories a snap – just when you thought it couldn’t get any easier. This shift to reading online stories which could potentially end up as simple as flipping through a magazine could eventually result in a growing number of advertising sales to revenue-starved publishers. Dubbed “Fast Flip”, this service will show off stories on electronic pages which can be scrolled through quickly simply by clicking on large arrows on the side. Some of the participants are notable names like The New York Times, Washington Post, Newsweek and BusinessWeek.
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