Hasselblad H4D camera unveiled

Hasselblad has rolled out its H4D camera, where it is touted to be one of the first cameras to feature a true off-center autofocus system, otherwise better known as True Focus. This puts it one up against DSLRs that often have to focus first, followed by repositioning the camera to get focus away from the center. As for the H4D, it boasts a yaw rate sensor which can detect the horizontal and vertical movement away from the focus point and refocuses the lens to compensate for it. Other features include automatic adjustment for color, vignetting and other image qualities and FireWire connectivity to hook up to a computer directly, bypassing the camera’s storage. Expect the 50-megapixels complete system to retail for $29,299, while the H4D-60 with a high-resolution 60-megapixel sensor is going for a massive $42,486 price tag.