PS3 Sales up 300%

Sony has reported an increase of 300% in the PS3 sales. It is looking good, but this holiday season will be a definitive test for how well the PS3 will perform in the next year or so. Do you plan to (finally) jump on the PS3/Blu-Ray train?

On September 1, the new 120GB PlayStation 3 hit retail stores, an incredible entertainment value for consumers at the new price point of $299. Our top retailers have reported a 300% lift in PS3 hardware sales and an increase of 140% in total hardware revenue across the PlayStation portfolio when comparing the first week of September to the week before the $299 price adjustment. Concurrently, the launch of a new PS3 marketing campaign, “It Only Does Everything,” will continue to drive consumer education and awareness to the expansive PS3 benefits and features throughout the holiday season.