Apple TV 3.0 is officially out and it’s a free update

The rumors were true: Apple has just released its Apple TV 3.0 update with a new home page that features users’ favorite content, Apple says.

“HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio.” (Eddy Cue, Apple’s vice president of Internet Services)

There are also other improvements like iTunes extra, iPhoto Events and iPhoto Faces that let you search based on an album name or based on facial recognition. iTunes Extra is the name for the special features and behind-the-scenes content that go with a movie.