
RIM looks like it’s trying to make its App World seriously challenge Apple’s AppStore, and RIM CEO has announced that users will be able to buy apps off App World and have it billed directly to their carrier’s bill. This will eliminate the need for users to go through Paypal for the whole payment process, making buying an app a lot easier. This is certainly a step in the right direction. App World has a serious battle on its hands, especially since it’s fighting against Apple’s AppStore and the Android Market.
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