Blockbuster, one of the giants of movie rentals, is now moving towards the SD memory card format, allowing one to view movies on any device that has an SD memory card slot including cellphones and TVs. Rentals for each movie costs $1.99 a pop, where content within contains DRM that comes with an expiry date. Guess you won’t find high definition movies with this one, which is a bummer if you happen to slot it into your 60″ plasma TV. Another drawback is this – most cellphones come with either a mini SD or microSD memory card slot. What do you think of this business model?
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Seen at: fastcompany 
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