iTunes To Challenge Cable TV?

This is still firmly under rumor status, but that doesn’t mean it can’t be real. Word on the street is that Apple is pitching a $30/month subscription service to the TV networks, which would allow end users to watch TV through iTunes. There isn’t any detailed information in this just yet, but it’s certainly intriguing. Apparently, if anybody were to take it up, Disney would be one of the first to jump on board, which shouldn’t be too surprising, considering that Apple’s CEO, Steve Jobs, is Disney’s largest single shareholder. If the rumors are true, then Apple is looking to launch this service in early 2010.