People-powered mobile network giffgaff

Now here’s a rather novel way to market a mobile network. giffgaff, the people-powered mobile network will be launching on the 25th of November, and users who go out of their way to promote the service will be rewarded with free calls, texts and mobile broadband. Users will be able to hire “tools” to take out and introduce the world to the giffgaff brand. Check out the official giffgaff website.