Sony Ericsson Kurara previewed

Mobile Review has taken the yet unreleased Sony Ericsson Kurara for a spin, and here’s what they have to say about it.

The product doesn’t offer any innovations that can make one open his mouth and say “Wow” – it’s a solid, likable phone, whose fate depends entirely on its price tag. At 300 Euro it’ll be a bestseller, make no mistake about that; however if they opt to charge a premium for the non-existent brand value, it won’t make any impact on the market. All in all, the U5 is a decent phone, but it needs a fitting marketing strategy more than anything else right now.

Guess there’s still some work left to be done by the marketing department in order to make the Kurara a success.