6x zoom lens for cellphones

Cellphone cameras sure have come a long way since their VGA quality times, and these days it is not uncommon to see at least a 5-megapixel shooter crammed into a tiny handset. Brando has a 6x zoom lens for handsets that supposedly offers super wide angle support and is useful for color reduction. Not too sure whether you would want to turn your phone into a SLR wannabe though, as it looks kind of tardy.