Avast And Google Chrome

In a recent blog posting, Avast has confirmed that it will be offering users the option to install Google Chrome when they install Avast antivirus on their computers. The company stresses that they’re not trying to force Chrome on users; rather it’s just something that they recommend. Will this make a difference in the current browser wars? What do you think Microsoft and Mozilla’s response to this will be?

Publisher’s note: This is probably a better way to gain market share, especially when compared to the TV ads that Google has been running recently. My bet is that partnerships are a much more cost-effective way to gain user adoption, while a TV ad might build some brand recognition.