VEVO an extension of YouTube

YouTube might be on to something here, unveiling VEVO – a project that offers a larger, streamlined approach to artists’ videos compared to YouTube, helping organize content using more logical categories including by the genre or by channels. Other common features such as embedding are retained, although you do get the addition of music-friendly features including synchronized text lyrics and direct links to songs as long as those are on the iTunes catalog. This service supports videos from EMI, Sony and Universal at the moment, and will come in SD although HD is a very real possibility in the future.