Onda VX595 portable media player

We have more or less stopped keeping track of Onda’s range of portable media players in the market, but the upcoming VX595 is definitely new. To keep up with the Joneses, the VX595 will come with full HD support (1080p resolution) alongside a 4.3″ LTPS touchscreen display at 800 x 480 resolution. Nice to know that Onda realizes the devil is in the details, and have thrown in an HDMI port to output your High Definition videos to a HDTV if the need arises. A whole lot of video formats are also supported including RMVB, MKV(H.264), AVI, MOV, FLV, MPG, VOB and DAT. No idea on pricing or availability as at press time, but would you go for this compared to other more established brands?