Note: This post is an archive of the Live blogging session at Sony’s Press Conference, in Las Vegas, on January 6th 2010. To see it from the start, go to the full post, start by the bottom of the post and make your way up.

Live Blog: live.ubergizmo.com
Jan 6, 17:28 PT

Thanks for tuning in! I have 11mn left of my laptop battery icon smile (Phew, that was a long day. and it’s not over yet!)

Jan 6, 17:28 PT

And that’s a wrap!

Jan 6, 17:26 PT

Jan 6, 17:26 PT

OLED 3D protype now on display. We wonder just how long will it get affordable enough…

Jan 6, 17:25 PT

3D TV from the Bravia line will come packaged with 2 sets of glasses and built-in wireless connectivity.

Jan 6, 17:24 PT

We’re not sure how well 3D will do, but it seems that it does not fundamentaly add as much value as HD.

Jan 6, 17:24 PT

Sony will use the PS3 to bring more 3D to the home, boasting a firmware upgrade for 3D games as well as 3D playback of Blu-ray movies.

Jan 6, 17:21 PT

Jan 6, 17:21 PT

Sports will not escape 3D either, as Sony yeams up with ESPN for ESPN 3D.

Jan 6, 17:21 PT

And more sports coming… This is going to be a good test to see if customers are really to pay a premium to get 3D.

Jan 6, 17:19 PT

Even Sony Music is going 3D!

Jan 6, 17:18 PT

Jan 6, 17:17 PT

Jan 6, 17:16 PT

Discovery & IMAX join forces with Sony. Sorry but there’s no way to show you what that looks in 3D today. It looks very good though icon smile

Jan 6, 17:16 PT

If all goes well, this new 3D TV network ought to kick off next year.

Jan 6, 17:14 PT

They aim to work on a 3D TV network with imax and Discovery.

Jan 6, 17:14 PT

Jan 6, 17:13 PT

3D TV time from Sony. No major player has missed this bandwagon this CES.

Jan 6, 17:13 PT

Jan 6, 17:12 PT

Jan 6, 17:11 PT

New Vaio F series announced, and it is fitted with all the bells and whistles you can ask for.

Jan 6, 17:11 PT

Jan 6, 17:10 PT

Like other manufacturers (HP+Walmart), Sony will ship this computer without a cardboard box.

Jan 6, 17:10 PT

Sony wants to achieve a zero footprint device. The Vaio W series eco edition is fully green, but does it have the muscle to perform?

Jan 6, 17:09 PT

Jan 6, 17:09 PT

Sony goes green…

Jan 6, 17:09 PT

Jan 6, 17:08 PT

Jan 6, 17:08 PT

Does this mean the whole gang whom you hang out with must all get Sony camers?

Jan 6, 17:07 PT

TransferJet transaction going on now…

Jan 6, 17:06 PT

Jan 6, 17:06 PT

Jan 6, 17:04 PT

Nigel calls Sony’s compact cam a "professional point and shoot". Nice positioning. He’s praising the sensor and so on… Let’s wait for the independant reviews.
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Jan 6, 17:03 PT

This is a wireless high-speed data transfer protocol, we mentioned it in our coverage of Ceatec/Japan in October

Jan 6, 17:03 PT

TransferJet technology will see action in several Sony products this year. Move over, Bluetooth?

Jan 6, 17:02 PT

Sony HX5 gets GPS and compass technology, a world’s first.

Jan 6, 17:02 PT

Jan 6, 17:01 PT

Jan 6, 17:01 PT

Bloggie is up for sale, offering a simple device to record videos that can be uploaded to the internet directly.

Jan 6, 17:00 PT

Overkill?

Jan 6, 17:00 PT

Golfers ought to love the Golf Shot feature that captures 18 frames of your swing. Wonder if Tiger Woods needed this…

Jan 6, 16:59 PT

Jan 6, 16:59 PT

Jan 6, 16:58 PT

Jan 6, 16:58 PT

Finally, they are opening up their devices to use SD and SDHC memory cards instead of just sticking to their Memory Stick lines…

Jan 6, 16:57 PT

Good move. Getting exclusive content is great. Time will tell if that strategy worked.

Jan 6, 16:56 PT

Reader Daily Edition unveiled. You will soon get exclusive content from the Dow Jones and NY Post delivered wirelessly, at a price of course.

Jan 6, 16:56 PT

Jan 6, 16:56 PT

Jan 6, 16:55 PT

Sony Network Entertainment Inc. is the brain behid this amalgamation of services across Sony’s numerous devices.

Jan 6, 16:54 PT

From next month onwards, you’ll get a premium video service that downloads SD and HD movies to your Bravia or PS3 among others, using only a single user ID to retrieve those content.

Jan 6, 16:53 PT

Jan 6, 16:53 PT

I wonder how far he gets in all those game titles for the PS3 he mentioned. Seems that Sony will expand the PSN to other product platforms within the same family, of course.

Jan 6, 16:51 PT

"PlayStation Network grew by more than 10X"

Jan 6, 16:50 PT

Jan 6, 16:49 PT

Jan 6, 16:49 PT

Jan 6, 16:49 PT

Kaz Hirai is now up. Giant crabs for massive damage!!

Jan 6, 16:48 PT

Jan 6, 16:48 PT

You can update your Facebook status on this as well…good luck, addicts!

Jan 6, 16:48 PT

Bottom-line: Sony everywhere, in every room.

Jan 6, 16:47 PT

Would you have sleepness nights wondering where to get money to buy this? Won’t run on batteries as it needs to be connected to a power outlet. It is known as the dash internet viewer.

Jan 6, 16:46 PT

The Dash interactive alarm clock seems to be an audio and video player with Internet connectivity and widget support.

Jan 6, 16:46 PT

Jan 6, 16:45 PT

Their new Blu-ray player also has integrated Wi-Fi.

Jan 6, 16:45 PT

Jan 6, 16:44 PT

>Latest 5.1 home theater system has optional wireless rear speakers, and plays nice with their new Blu-ray players.

Jan 6, 16:44 PT

Jan 6, 16:43 PT

Jan 6, 16:43 PT

They have 27 content providers for Internet TV, making them the biggest player so far. You get integrated wireless set up, and you can place preorders for tonight for a March delivery.

Jan 6, 16:41 PT

LED backlighting technology and a strong feature set. Looks good from far. It gets a new invisible bezel and concealed touch sensors.

Jan 6, 16:41 PT

Jan 6, 16:40 PT

2010 Bravia LCD TVs have a new monolithic design, dropping down from the ceiling.

Jan 6, 16:40 PT

Jan 6, 16:38 PT

Jan 6, 16:38 PT

Basically: the worst (of the economic downturn) is behind them and Sony is well positioned for the future

Jan 6, 16:37 PT

"Make dot believe" is Sony’s new buzzword to engage with their customers in all aspects across all areas. Wait, you mean they haven’t been doing that before?

Jan 6, 16:35 PT

More marketing statistics… Judging by all the press conferences we’ve attended, it doesn’t sound as though there is an economic crisis…

Jan 6, 16:34 PT

3D pods? We’ll take a look at that in closer detail throughout the week.

Jan 6, 16:34 PT

By the way, if you want to see every little piece of this event, try to look for the Ustream video feed. Hope this helps. Keep an eyes on our comments icon smile

Jan 6, 16:33 PT

Jan 6, 16:32 PT

Stan Glasgow, President and COO is up. Let’s get back to business.

Jan 6, 16:32 PT

Concerts in 3D? With all the moshing, you might think twice.

Jan 6, 16:31 PT

Here comes the grand finale!

Jan 6, 16:31 PT

If you can take your eyes off her for a second, look in the background and you’ll see the stereo separation in the image.

Jan 6, 16:30 PT

The background footage is projected in 3D, and it looks good and increadibly sharp – clearly, Sony is throwing everything they’ve got on this one.

Jan 6, 16:28 PT

Well, this might be a good time to stop typing to enjoy the show for a few seconds. No worries, I’ll keep shooting photos…

Jan 6, 16:27 PT

And Taylor Swift will perform now, live at CES.

Jan 6, 16:26 PT

She’s Sony’s new brand ambassador (just announced)

Jan 6, 16:25 PT

Taylor Swift!

Jan 6, 16:25 PT

Announces that Sony has a deal to distribute an extended amount of content from J. Hnedrix.

Jan 6, 16:24 PT

Sir Howard Stringer is up, and announced that Jimi Hendrix’s catalogue will be available in 3D

Jan 6, 16:24 PT

Jan 6, 16:23 PT

We”ve just been asked to put our 3D Glasses on… icon smile

Jan 6, 16:23 PT

A special 3D presentation commences…

Jan 6, 16:20 PT

"hi!" from Eliane Fiolet, the co-founder of Ubergizmo. She’s seating nearby.

Jan 6, 16:18 PT

Jan 6, 16:18 PT

Jan 6, 16:14 PT

Ok, attendees are flocking in and the room is getting filled *very* quickly. I wonder wich movie titles we will be shown.

(Sent from a Mobile Device)

Jan 6, 16:11 PT

In about 5mn, we should be ON. (Loud music in the background). Parters and Sony executives are starting to sit.

(Sent from a Mobile Device)

Jan 6, 16:07 PT

Sony’s press conference has kicked off with much fanfare. As usual, their snack tables and bar oozes with quality.

Jan 6, 15:52 PT

We’ve been issues a pair of 3D glasses, so live stereo footage is coming. I bet that we’ll see some PS3 games in stereo as well. Is Sony going to release the PS3 stereo update today? Stay tuned!

Jan 6, 15:50 PT

Ok, here’s a good spot to snap photos from. We’re anxiously waiting for the start. From the stage and from the reharsal earlier, I can tell you that there will be live music.

Jan 6, 15:48 PT

We’re back in action at the LVCC with Sony, where the show is about to start. Will Taylor’s Swift make an appearance? All we know is 3D will make an appearance with free glasses for all.

Filed in . Read more about CES, ces 2010, conference, press conference and Sony.

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