Spotted in Northern California: “Redneck Inside” truck

When folks are turning marketing stuff into their own, that’s probably a sign that something worked really well (Intel did the “Intel Inside” campaign way back in the 90s). Before seeing this, my preferred “Intel Inside” hack was “Cyrix Instead”, but I guess that Redneck Inside just took the top spot. I wonder what “Sponsors of Tomorrow” will be hacked into (?). The photo is a real shot that was taken by a friend of mine during a trip up north from SF (thx!). Ok, let’s get back to work…