YouTube Will Stream Live Sports Coverage

on 01/20/2010, filed in Home > General

Looking to catch live cricket matches? Well, YouTube will be coming to your rescue, as Google has agreed terms with the Indian Premier League to show 60 matches on YouTube over the next season. Bruce Daisley, a Google executive for YouTube has said that they’re keen to see how the community will take to live sport. Google is also busy seeking a global sponsor and local backers to monetize the broadcasts. The first thing that would come to mind would be ad-supported broadcasts, though it will be interesting to see how Google monetizes the whole deal.

Google: Google is an Internet Search company with profits mainly derived from its AdWords advertising program. Google is also known for other high-profile web-related products such as Chrome, GMail, Google Docs or Google Map, and it has also made a very successful entry into the mobile handset market with its Android mobile operating system. The company was created in 1998 and went public in 2004. Google is one of the most visited site in the world.

YouTube: is a video-sharing website where users can upload videos. It is currently (7/2012) the largest such site, and was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim, who all worked at PayPal before. While it mainly featured movies from regular folks (and some illegal user uploads) at the beginning, but eventually YouTube grabbed enough market share to attract higher quality content over the years. Now, there is something for everyone, and YouTube continues to push for high-quality content, while keeping the support from amateur video-makers. The company was acquired by Google in 2006 for $1.6B.

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