The verb ‘dial’ was used for the standard rotary dial phone from all those years ago, and it became associated with calling a number even though phones have migrated to button presses a long time ago. The Dial Phone concept plays with the long forgotten action of putting your finger in a ring and rolling it all the way to the end only to release, followed by the next digit in the phone number’s sequence. There is no physical rotary dial to worry about this time round though, as you place the Dial Phone on your palm (or any other flat surface will do just nicely, while the numbers are presented via a projected light.
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