iPhone Core Location Cannot Be Used Primarily For Advertising

If you were planning on popping a lot of location-based ads into your upcoming killer iPhone app, you might want take a peek at the latest update from Apple for developers. A rather stern note on the site reads: “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.” Is Apple doing this to prevent abuse from advertisers, so that users won’t end up with advertisements from stores all around them? There isn’t any real explanation as to why this isn’t allowed, but it’s certainly worth taking note if you’re building an app with the intention of putting advertisements in. After all, you wouldn’t want to spend your precious time building an app only to find out that it will be rejected by Apple, right?