Nikon reveals countdown mystery

There has been a bunch of reports that came from France concerning a glossy mailing card which sports the number 8 in front alongside the text “I am…” on the back. This was followed up by a second card which was mailed out with then number 7 on the front and the text “I am fun” on the back. While there was no word “Nikon” available on those mailings, although the only thing remotely connected to Nikon would be black and yellow colors. After all, only Nikon users are the ones receiving those mailings, or so it seems. What do you think of this guerilla marketing campaign?