ETS 50+ targets the elderly

For those who are thinking of getting a cellphone for their aged parents, how about the ETS 50+ from Shanzai? This model was specially designed to cater to folks who are suffering from failing eyesight as well as poor dexterity, since this model comes with large buttons, huge fonts, rockers on the side that makes it a snap to access both radio and volume controls, alongside an emergency switch located on the back that allows you to make a call to a pre-defined number when activated.