Google Opens The Google Apps Marketplace

It looks like Google has placed further commitment to its online app store business, as it has just officially announced the Google Apps Marketplace. This is targeted at customers who are currently using the Google Apps service, and the apps featured in the Google Apps Marketplace will be able to integrate well it, making things less disjointed within companies. Installed apps, with administrator approval, will be able to interact with calendar, email, documents and contact data, providing a productivity boost. Another benefit of this centralized system is that users won’t have to remember passwords for various accounts, nor worry about the hassle of syncing and sharing data. Currently there are already more than 50 companies selling applications in the Google Apps Marketplace. It looks like we’ve taken one more small step into the world of cloud computing. Video after the jump.

Official announcement.