Apple Purchases Mobile Assistant App Siri

We weren’t joking when we said that there is an acquisition by either Google or Apple almost every other week, and hot on the heels of Google’s acquisition of LabPixies, Apple has just acquired Siri, a company that makes a virtual assistant app. The app is capable of suggesting places for you to go enjoy a romantic dinner or help you get tickets for a movie, very much like your personal butler. Of course, the “suggestion” part of its features sure feels like Apple is beginning to encroach on Google’s territory – Search. It’ll be interesting to see what Apple can make out of the technology and skill set that it has just acquired, and we’ll be looking forward to more innovations from Google and Apple in the near future. While there wasn’t an official figure mentioned during the acquisition, it’s speculated that the deal works out to be around $100m to $200m.