Hulu Forced To Abandon UK Expansion Plans?

Word is going around that Hulu might have to abandon its UK launch for the moment. Apparently advertising talks with ITV have broken down because the broadcaster wants to focus on growing its own service – ITV Player. With that in mind, it isn’t too keen to syndicate out its content to a third party. The main issue is that Hulu wants to be able to control the advertising that comes with the content, something that ITV, Channel 4 and Five aren’t too comfortable with. With that, Hulu is said to have been forced to abandon its UK expansion plans after failing to sign any contract deals. Were you looking forward to Hulu in the UK?