Lego Boxes Get Augmented Reality Too

As we’ve mentioned many times recently, augmented reality is one of the more popular technologies recently, and now even Lego boxes are getting the augmented reality treatment. The boxes were created by the Danish toy company and augmented reality experts Metaio and can interface with kiosks in Lego stores. Just hold up the box and the QR code will activate the augmented reality feature, showing you a 3D model of the Lego kit inside. If you twist and turn the box around, the 3D image twists and turns accordingly too, allowing you to see how it’ll look like from all angles. But enough talk, check out a video of it in action in the full post.

Note: This isn’t the first time that Lego has used augmented reality, but this time it’s going worldwide!

Press release. (PDF link)