SMS to unlock in-game weapon for Splinter Cell Conviction

Ubisoft has whipped up even more attention for its Splinter Cell Conviction game by unveiling a text messaging campaign that offers rewards to mobile marketing subscribers via a special in-game weapon. Relying on Twitter, Facebook and e-mail lists to get word of the campaign out, you will be able to get hold of this special unique weapon by texting “WEAPON” to 44144*, where you will then receive a code in return to unlock the item in the game. A similar tactic will be employed in the upcoming Prince of Persia title that hopefully will be a whole lot better than the movie…