Word has it that Apple has not given up on its Apple TV device just yet – in fact, the upcoming Apple TV will be built based on the hardware and software architecture of the next iPhone, retailing for no more than $100. Have you picked your jaw up from the floor already? You will find that the next iteration of the Apple TV is rumored to come with just 16GB of local storage, which will be complemented by network streaming capability from devices such as Time Capsules while moving to cloud-based streaming that functions within the iPhone OS. You can stream full HD movies to your TV directly without the need for a network connection as well. We’re thinking that if Apple TV were to really take off, it will have to rely on the apps made available. As we mentioned many times before, value is in the software.