Landor Associates Working On An Upcoming iPhone Campaign For Verizon?

on 05/11/2010, filed in Home > Apple

This is still very much a rumor at the moment, but according to the rumor, Landor Associates is busy working on an advertising campaign for Verizon regarding the upcoming iPhone. Could this be a hint that the iPhone 4G could be hitting Verizon? Landor Associates has already been working on Verizon’s branding since back in 2007, so it wouldn’t be surprising to see them partner together again. The question is, in light of AT&T’s 5-year deal with Apple, could this still be true, or is it just another Verizon iPhone rumor that refuses to die off? Just in case you aren’t familiar with Landor, the company works with many big name clients such as Citibank, FedEx, and RIM.

iPhone: iPhone: The iPhone is Apple's line of smartphones. That was also the original name of the first iPhone, which was announced on January 9th 2007 by Steve Jobs during the Macworld Keynote. The iPhone was released to the public in June of the same year. The development of the iPhone started in 2004, was internally called "project purple" and was the fruit of a collaboration between Apple and AT&T. Since then, Apple has released new iPhone models every year, with the iPhone 3G in July 2008, the iPhone 3GS in June 2009, the iPhone 4 in June 2010, the iPhone 4S in October 2011 and the iPhone 5 in September 2012. The iPhone represented more than half of Apple's revenues in 2012.

RIM: RIM is the acronym for Research In Motion, the Canadian company behind the BlackBerry brand. RIM was founded in the mid 90s by Mike Lazaridis and with Jim Balsillie and went IPO (Initial Public Offering) in 1998. Its claim to fame was to make mobile email really effective and enterprises quickly adopted its devices and associated software and services which were highly lucrative. With the rise of iOS and Android devices, the BlackBerry franchise bumped into trouble and its decline prompted RIM to take a radical step by overhauling its BlackBerry operating system (OS) completely with QNX. The first version of the QNX BlackBerry OS is BlackBerry 10 or BB10.

Verizon: Verizon Communications Inc is a broadband and telecommunications company. It is mainly known for its Verizon Wireless division which is the largest wireless carrier in the United States, and one of the largest in the world. Verizon Wireless has traditionally used CDMA technology and was the first U.S carrier to deploy a 4G LTE network (Long Term Evolution). Learn more about U.S 4G Networks.

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