Despite the Apple iPad’s overwhelming sales figures in the first few months of its life, Amazon isn’t quaking in its boots and will not introduce a color Kindle to the market in the immediate future to counter the iPad’s threat to its ebook business. While Amazon has not totally ruled out a color Kindle sometime down the road, it isn’t happening anytime soon. According to Amazon founder and CEO Jeff Bezos, adding color to the Kindle’s “electronic ink” display is a difficult technical challenge, as whatever Amazon has in the labs are not yet ready for prime-time production. What do you use your iPad primarily for – as an ebook reader? Do you think both devices overlap one another in this department?