Amazon Announces Video And Audio Support For Kindle iOS App

on 06/28/2010 02:26 PDT

Is Amazon making things harder for its own Kindle eBook reader? The online retailing giant has just announced that it has introduced audio and video support into the Kindle program, though the only way to experience the new Kindle multimedia books is on an iPad, iPhone, or iPod touch. With the new Kindle multimedia books, users will be able to enjoy music or narration of digital editions of these books, allowing them to take a break from reading, but continue to enjoy the story. Considering that Apple’s iPad, iPhone, and iPod touch are already very capable media devices, the inclusion of video support does seem quite logical. The question is, of course, how this will affect Amazon’s own Kindle eBook reader, as it does seem to be pushing users in the direction of Apple’s media devices.

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iOS was once upon a time called iPhone OS, or "operating system", which is the software that provides all the basic device functionality and is the interface between the hardware and applications. iOS was introduced with the iPhone on January 9 2007, and it was originally not intended to be programmable by third parties. Steve Jobs had envisioned that developers could create Web Apps that would run in the browser. This changed less than one year after when the iPhone SDK (software development kit) was introduced in October 2007. Today, hundreds of thousands of apps have been created for this platform. iPhone OS became iOS on June 2010. Interestingly, both iPhone and iOS were former trademarks of Cisco, that Apple now uses under a license.

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