HTC To Switch AMOLED Phones To LCD Displays?

on 06/26/2010 10:02 PDT

Some interesting news regarding HTC and its upcoming batch of mobile phones has surfaced. Turns out that the Taiwanese company will be switching many, if not all, of its mobile phones that use AMOLED displays to LCDs due to a supply shortage at Samsung. To make matters worse, Samsung is using much of the available AMOLED supply for its own Galaxy S mobile phone, which doesn’t leave HTC with much choice but to source for alternative solutions. As it stands, the HTC Desire, Droid Incredible, and Nexus One will be switching to Sony’s high-grade Super TFT LCD, which hopefully will be good enough to dampen any perceived loss in quality. Such a situation would also explain why Apple was reluctant to use an AMOLED display for its iPhone 4, sticking to an IPS-based LCD instead. Do you care whether the display on your mobile phone is an AMOLED or LCD?

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AMOLED stands for Active-Matrix Organic Light-Emitting Diode, is a display technology in which an electro-luminescent organic compound (organic=contains Carbon) is used to light up pixels. Active Matrix refers to a technique to control the pixels and sub-pixels (RGB components) state which was introduced in the mid-70s. Active Matrix is used with many kinds of displays, but the most famous are TFT LCD and AMOLED.

Samsung Samsung is a South-Korean conglomerate which counts many subsidiaries like Samsung Electronics, which you probably know very well, but also Samsung Heavy Industries which builds ships, or Samsung Life Insurance, Samsung Securities and many more. Samsung is responsible for an amazing 20% of South Korea's exports. In the consumer electronics world, Samsung has gone from being a company with a reputation for cheap products to becoming one of the most respected companies in the world.

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