
Want to jump headlong into the world of Blu-ray movies, but feel that purchasing your collection of favorites in the Blu-ray format all over again is going to take a big hit on your wallet? This is where rentals come in, and Redbox is more than happy to offer Blu-ray rentals at $1.50 a night, with Blu-ray discs being prepared to make its way to various Redbox booths in the coming months. Will the presence of Blu-ray discs in Redbox booths actually help influence the total number of viewership in this format? Only time will tell, and you being the target market will definitely have a say in it.
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