Samsung seems to have high hopes for their Bada platform, where the company hopes to ship around 15 million Bada-powered devices later this year, and hope to touch the magical 50 million mark by the end of next year. No idea on whether those lofty goals are possible or not, but if they were to make the cut, relying on fantastic hardware alone is not good enough as Samsung will need to enlist the help of developers. To get the ball rolling, Samsung has struck up a partnership with Ideaworks who will integrate SamsungApps support in their Airplay SDK. What’s Airplay, you ask? It enables developers to create apps and deploy it across many platforms, basically reaching a whole lot of people in an ideal world.