Sega Looking To Get Into The Console Wars Again?

Rumor is going around that Sega could be looking to get into the console market again. According to the rumor, Sega is working with UK-based Imagination Technologies, a company that specializes in 3D and graphics technology,  to come up with a next-generation console that would be a direct competitor to offerings from Sony and Microsoft. Details are still very vague at the moment, but do you think that there is any chance that Sega would be interested in entering the hotly-contested console scene at the moment, or will it stick to producing games for consoles?