Alpha keyboard joins the party

The QWERTY keyboard could very well be the most famous configuration to date (the DVORAK wasn’t very popular as you can tell), but people at Lava International Ltd came up with a couple of handsets known as the Lava B2 and Lava B5 which resembles a BlackBerry at first glance, using Alpha keyboards instead of the QWERTY variety. What makes the Alpha different? It sports a totally radical alphabet arrangement – following the alphabetical order, targeting large segments of people who use cellphones and yet are not familiar or comfortable with QWERTY or multi-tap keypads. What do you think of this layout?