Amazon has just launched its next-generation Kindle eBook reader, and this latest iteration claims to be 21 percent smaller and 15 percent lighter, while still maintaining the 6-inch reading area. While its features will be attractive to many folks, which include 20 percent faster page turns, up to one month battery life (with Wi-Fi off), 3G, double to storage to approximately 3,500 books, and a graphite color option, the most interesting thing will be its $189 asking price, which is quite competitive. If you still feel that it’s too pricey for you, you can opt for the Wi-Fi-only model, which does away with 3G connectivity, but will only set you back $139. Both models are currently up for pre-order, and will be shipping to customers in over 140 countries and 30 territories from August 27th. A new $35 leather case will also be offered, along with a $60 version that includes a retracting reading light. The question is, will it be able to fend off the challenge from Apple’s popular iPad?
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