Rumor: Google Investing In Zynga For Google Games?

Rumor is going around the Google has been investing in Zynga, the folks behind the addictive FarmVille game, in an attempt to create its own web game platform. While there has been no official confirmation from Google or Zynga about this yet, the rumor indicates that the investment is at least between $100 million to $200 million. This is part of a move to create the Google Games platform, a hub for web gaming, which will also help Google get more detailed information on users’ habits, as they would need to sign into a Google account. Of course, this could also be a move to fend of challenges form Facebook, as Zynga’s FarmVille is one of the many reasons users stay in Facebook, which reduces Google’s ability to gauge users’ behavior and depriving the company of ad revenue. To further fuel this rumor, a job listing from Google for a Product Management Leader for Games has surfaced online, and decide if you think the job posting is linked to this rumor or not.

This article was filed in Homepage > Gaming and was tagged with Facebook, Google and zynga.
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